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Provide Your Customers with Top Quality Bed Liners

As a business owner, you have a lot of decisions to make every single day – some of them need to be made in an instant, while others take more time, thought, and planning. One thing is for certain: every decision you make will affect…


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A Real Solution for Industrial Quality Truck Bed Liners

Getting an industrial quality truck bed liner can be a problem for most businesses. Unfortunately, there are some old ways of dealing with this problem that people still swear by. Of course, old school methods might not work so well, for if they did, wouldn’t…


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Using Google Maps to Take Advantage of Local SEM

One of the major challenges for any local business is finding new customers who may become repeat customers that frequent their business on a regular basis. With the transition of consumer interest to the online medium, comes the opportunity to attract new customers. By learning…


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How to Read a Statement of Cash Flows

How to Read a Statement of Cash Flows (SCF) by Clayton Tomasino, CEO of Scorpion Protective Coatings, Inc. Our company has grown by leaps and bounds over the last several years. We have gone through very high growth times, where we had a surplus of…


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How to Read an Income Statement

Our company has grown by leaps and bounds over the last several years. I have an MBA, but quickly learned that knowing the mechanics of finances is vastly different than knowing the meaning of them. This article is meant to illustrate some of the things…


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How to Justify a Direct Mail Campaign

At our company we do a lot of different types of marketing. We range from trade shows to print to all variations of online stuff, etc., etc. Not matter what you do – you have to go into a “campaign” justifying the expected ROI. One…


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Social Connections

Why Connecting to Your Customers is Important I just read an interesting article in the Harvard Business Review on advertising.  The title of the article was “Advertising’s New Medium: Human Experience”.  It was a very well written article tackling how advertising has changed and how…


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Maximizing the Impact of Technology

It goes without saying, but technology has changed the ways we interact and do business. With every passing moment – the internet, our mobile devices, social networks, access to media – all evolve the way sell, advertise, and run our day to day businesses. More…


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